# Customer Review Insights — Jim Taylor Ford

Generated 2026-06-11 from 374 verified reviews (2015-06-11 – 2026-06-06).

## Summary

Jim Taylor Ford in Ruston, Louisiana has collected 374 customer reviews spanning from June 2015 through June 2026, with an overall sentiment score of 0.58 and a positive rating of 76.7%, alongside 8.8% neutral and 14.4% negative responses. The review trend is noted as declining, suggesting a gradual deterioration in customer satisfaction over time. Strengths are most evident in the sales-side of the business. The Sales Experience topic drew 86 reviews at 95.3% positive, Vehicle Purchase topics earned 91.2% positive across 91 reviews, and the Sales Staff topic registered 100% positive across 48 reviews. Car Sales as a service received 100% positive sentiment across 18 mentions, and Vehicle Purchase as a service earned 95.8% positive across 24 mentions. Among named personnel, five technicians or salespeople stand out: Darren (18 mentions, 5.0 average rating), Seth (15 mentions, 5.0), Chad (14 mentions, 4.9), Jonah (12 mentions, 5.0), and Scott (9 mentions, 5.0). Courtesy and Friendliness was the highest-rated customer experience aspect, earning 95.7% positive sentiment across 117 mentions, and Professionalism and Conduct scored 84.7% positive across 196 mentions. However, several operational areas fall meaningfully below the 70% positive threshold and represent consistent complaint patterns. Scheduling and Booking Ease was rated positively in only 29.4% of its 17 mentions. Responsiveness and Speed scored just 44.2% positive across 52 mentions, and Problem Resolution and Effectiveness reached only 44.0% positive across 50 mentions. Communication and Updates was 55.3% positive across 94 mentions, and Pricing and Value was 55.6% positive across 36 mentions. On the service side, the Service Department Experience topic scored 67.5% positive across 40 reviews, Vehicle Repair and Maintenance reached 60% positive across 20 reviews, and Service Quality stood at only 38.5% positive across 13 reviews. The Customer Service Issues topic, drawn from 15 reviews, was 0% positive. Service Speed and Wait Times scored 57.1% positive across 14 reviews, and Communication as a standalone topic reached just 54.5% across 11 reviews. In summary, Jim Taylor Ford earns strong marks for its sales staff and in-person courtesy but faces notable and recurring criticism related to its service department's responsiveness, communication, scheduling, and repair quality.

## Overall Sentiment
- Positive: 76.7%
- Neutral: 8.8%
- Negative: 14.4%

## Aspect Sentiment

### Professionalism & Conduct
- Mentions: 196 of 374 reviews (52.4%)
- Positive: 84.7% (166 of 196)
- Top phrases: "Professional", "Great service", "Nice dealership"

### Courtesy & Friendliness
- Mentions: 117 of 374 reviews (31.3%)
- Positive: 95.7% (112 of 117)
- Top phrases: "Friendly staff", "friendly service", "Helpful"

### Communication & Updates
- Mentions: 94 of 374 reviews (25.1%)
- Positive: 55.3% (52 of 94)
- Top phrases: "Great information", "listened to your needs", "finance person not good"

### Responsiveness & Speed
- Mentions: 52 of 374 reviews (13.9%)
- Positive: 44.2% (23 of 52)
- Top phrases: "Fast", "Slow service", "Quick Service"

### Problem Resolution & Effectiveness
- Mentions: 50 of 374 reviews (13.4%)
- Positive: 44% (22 of 50)
- Top phrases: "fixed at no cost to me", "get the job done right", "Bad service after the sale"

### Pricing & Value
- Mentions: 36 of 374 reviews (9.6%)
- Positive: 55.6% (20 of 36)
- Top phrases: "fair deals", "Fair prices", "a great price"

### Technical Knowledge & Expertise
- Mentions: 32 of 374 reviews (8.6%)
- Positive: 59.4% (19 of 32)
- Top phrases: "knowledgeable", "He was very knowledgeable", "Excellent service, skills"

### Scheduling & Booking Ease
- Mentions: 17 of 374 reviews (4.5%)
- Positive: 29.4% (5 of 17)
- Top phrases: "work fast to keep me rolling", "got me back on the road the same day", "I was in and out in less than an hour"

### Punctuality & On-Time Service
- Mentions: 15 of 374 reviews (4%)
- Positive: 53.3% (8 of 15)
- Top phrases: "Long wait.", "service was fast", "Wait time was not long"

### Cleanliness & Tidiness
- Mentions: 8 of 374 reviews (2.1%)
- Positive: 75% (6 of 8)
- Top phrases: "car wash", "Nice waiting room", "Doors and hood were left dirty"

## Top Employees

### Darren
- Mentioned in 18 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Seth
- Mentioned in 15 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Chad
- Mentioned in 14 reviews
- Average rating when mentioned: 4.90
- Sentiment: 92.9% positive

### Jonah
- Mentioned in 12 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Scott
- Mentioned in 9 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Caleb
- Mentioned in 9 reviews
- Average rating when mentioned: 4.90
- Sentiment: 100% positive

### Chris
- Mentioned in 4 reviews
- Average rating when mentioned: 4.30
- Sentiment: 75% positive

### James
- Mentioned in 4 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Greg
- Mentioned in 3 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

### Ryan
- Mentioned in 3 reviews
- Average rating when mentioned: 5.00
- Sentiment: 100% positive

## Services

### Vehicle Purchase
- Mentioned in 24 reviews
- Sentiment: 95.8% positive

### Vehicle Sales
- Mentioned in 21 reviews
- Sentiment: 81% positive

### Car Sales
- Mentioned in 18 reviews
- Sentiment: 100% positive

### Vehicle Service
- Mentioned in 15 reviews
- Sentiment: 53.3% positive

### Service Department
- Mentioned in 13 reviews
- Sentiment: 61.5% positive

### Dealership Service
- Mentioned in 11 reviews
- Sentiment: 100% positive

### New Vehicle Sales
- Mentioned in 11 reviews
- Sentiment: 72.7% positive

### Vehicle Repair
- Mentioned in 10 reviews
- Sentiment: 60% positive

### New Vehicle Purchase
- Mentioned in 9 reviews
- Sentiment: 88.9% positive

### Oil Change
- Mentioned in 8 reviews
- Sentiment: 50% positive

### New Car Purchase
- Mentioned in 7 reviews
- Sentiment: 85.7% positive

### New Truck Purchase
- Mentioned in 6 reviews
- Sentiment: 100% positive

### Customer Service
- Mentioned in 6 reviews
- Sentiment: 83.3% positive

### Truck Repair
- Mentioned in 5 reviews
- Sentiment: 40% positive

### Car Purchase
- Mentioned in 5 reviews
- Sentiment: 100% positive

### Truck Purchase
- Mentioned in 4 reviews
- Sentiment: 100% positive

### Car Buying
- Mentioned in 4 reviews
- Sentiment: 100% positive

### Truck Sales
- Mentioned in 4 reviews
- Sentiment: 100% positive

### Tire Rotation
- Mentioned in 4 reviews
- Sentiment: 50% positive

### Auto Service
- Mentioned in 4 reviews
- Sentiment: 100% positive

### Vehicle Financing
- Mentioned in 4 reviews
- Sentiment: 100% positive

### Used Vehicle Purchase
- Mentioned in 4 reviews
- Sentiment: 25% positive

### Auto Financing
- Mentioned in 3 reviews
- Sentiment: 66.7% positive

### Transmission Repair
- Mentioned in 3 reviews
- Sentiment: 0% positive

### Used Vehicle Sales
- Mentioned in 3 reviews
- Sentiment: 33.3% positive

### Parts Department
- Mentioned in 3 reviews
- Sentiment: 66.7% positive

### Trade In
- Mentioned in 3 reviews
- Sentiment: 100% positive

### Financing
- Mentioned in 3 reviews
- Sentiment: 100% positive

### Truck Service
- Mentioned in 3 reviews
- Sentiment: 66.7% positive

### Used Car Sales
- Mentioned in 3 reviews
- Sentiment: 100% positive

### Diagnostic Service
- Mentioned in 2 reviews
- Sentiment: 0% positive

### Used Truck Purchase
- Mentioned in 2 reviews
- Sentiment: 50% positive

### Spark Plug Replacement
- Mentioned in 2 reviews
- Sentiment: 0% positive

### Ignition Coil Replacement
- Mentioned in 2 reviews
- Sentiment: 0% positive

### Dealership Visit
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Car Dealership
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Water Pump Replacement
- Mentioned in 2 reviews
- Sentiment: 50% positive

### Suv Sales
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Auto Repair
- Mentioned in 2 reviews
- Sentiment: 50% positive

### Dealership Experience
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Vehicle Delivery
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Warranty Repair
- Mentioned in 2 reviews
- Sentiment: 50% positive

### F 150 Sales
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Parts Ordering
- Mentioned in 2 reviews
- Sentiment: 0% positive

### Dealership Services
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Used Truck Sale
- Mentioned in 2 reviews
- Sentiment: 0% positive

### Vehicle Maintenance
- Mentioned in 2 reviews
- Sentiment: 100% positive

### Used Car Sale
- Mentioned in 2 reviews
- Sentiment: 50% positive

### Ac Repair
- Mentioned in 2 reviews
- Sentiment: 0% positive

## Topics

### Vehicle Purchase
- Vehicle Purchase mentioned in 91 of 374 reviews (24.3%)
- 93.4% of Vehicle Purchase reviews are 4 or 5 stars
- Average rating in Vehicle Purchase reviews: 4.8★

### Sales Experience
- Sales Experience mentioned in 86 of 374 reviews (23%)
- 98.8% of Sales Experience reviews are 4 or 5 stars
- Average rating in Sales Experience reviews: 4.9★

### Overall Dealership Experience
- Overall Dealership Experience mentioned in 68 of 374 reviews (18.2%)
- 89.7% of Overall Dealership Experience reviews are 4 or 5 stars
- Average rating in Overall Dealership Experience reviews: 4.6★

### Customer Service
- Customer Service mentioned in 55 of 374 reviews (14.7%)
- 94.5% of Customer Service reviews are 4 or 5 stars
- Average rating in Customer Service reviews: 4.8★

### Sales Staff
- Sales Staff mentioned in 48 of 374 reviews (12.8%)
- 97.9% of Sales Staff reviews are 4 or 5 stars
- Average rating in Sales Staff reviews: 4.9★

### Service Department Experience
- Service Department Experience mentioned in 40 of 374 reviews (10.7%)
- 75% of Service Department Experience reviews are 4 or 5 stars
- Average rating in Service Department Experience reviews: 4★

### Vehicle Repair & Maintenance
- Vehicle Repair & Maintenance mentioned in 20 of 374 reviews (5.3%)
- 65% of Vehicle Repair & Maintenance reviews are 4 or 5 stars
- Average rating in Vehicle Repair & Maintenance reviews: 3.6★

### Customer Service Issues
- Customer Service Issues mentioned in 15 of 374 reviews (4%)
- 6.7% of Customer Service Issues reviews are 4 or 5 stars
- Average rating in Customer Service Issues reviews: 1.3★

### Service Speed & Wait Times
- Service Speed & Wait Times mentioned in 14 of 374 reviews (3.7%)
- 64.3% of Service Speed & Wait Times reviews are 4 or 5 stars
- Average rating in Service Speed & Wait Times reviews: 3.9★

### Pricing & Fees
- Pricing & Fees mentioned in 14 of 374 reviews (3.7%)
- 64.3% of Pricing & Fees reviews are 4 or 5 stars
- Average rating in Pricing & Fees reviews: 3.4★

### Service Quality
- Service Quality mentioned in 13 of 374 reviews (3.5%)
- 46.2% of Service Quality reviews are 4 or 5 stars
- Average rating in Service Quality reviews: 2.8★

### Communication
- Communication mentioned in 11 of 374 reviews (2.9%)
- 54.5% of Communication reviews are 4 or 5 stars
- Average rating in Communication reviews: 3.4★

### Financing & Trade-In
- Financing & Trade-In mentioned in 7 of 374 reviews (1.9%)
- 100% of Financing & Trade-In reviews are 4 or 5 stars
- Average rating in Financing & Trade-In reviews: 5★

## FAQ

**Q: Is Jim Taylor Ford professional?**
A: Based on 196 reviews mentioning professionalism & conduct, 84.7% report positive experiences. Customers frequently mention "Professional".

**Q: Is Jim Taylor Ford courteous and friendly?**
A: Based on 117 reviews mentioning courtesy & friendliness, 95.7% report positive experiences. Customers frequently mention "Friendly staff".

**Q: Is Jim Taylor Ford good at communicating with customers?**
A: Based on 94 reviews mentioning communication & updates, 55.3% report positive experiences. Customers frequently mention "Great information".

**Q: Is Jim Taylor Ford responsive and quick?**
A: Based on 52 reviews mentioning responsiveness & speed, 44.2% report positive experiences. Customers frequently mention "Fast".

**Q: Is Jim Taylor Ford effective at solving problems?**
A: Based on 50 reviews mentioning problem resolution & effectiveness, 44% report positive experiences. Customers frequently mention "fixed at no cost to me".

**Q: Is Jim Taylor Ford affordable and fairly priced?**
A: Based on 36 reviews mentioning pricing & value, 55.6% report positive experiences. Customers frequently mention "fair deals".

**Q: Is Jim Taylor Ford knowledgeable and skilled?**
A: Based on 32 reviews mentioning technical knowledge & expertise, 59.4% report positive experiences. Customers frequently mention "knowledgeable".

**Q: Is Jim Taylor Ford easy to schedule with?**
A: Based on 17 reviews mentioning scheduling & booking ease, 29.4% report positive experiences. Customers frequently mention "work fast to keep me rolling".

**Q: Is Jim Taylor Ford on time for appointments?**
A: Based on 15 reviews mentioning punctuality & on-time service, 53.3% report positive experiences. Customers frequently mention "Long wait.".

**Q: Does Jim Taylor Ford handle vehicle purchase?**
A: Vehicle Purchase appears in 91 of 374 reviews, 91.2% of them positive.

**Q: Does Jim Taylor Ford handle sales experience?**
A: Sales Experience appears in 86 of 374 reviews, 95.3% of them positive.

**Q: Does Jim Taylor Ford handle overall dealership experience?**
A: Overall Dealership Experience appears in 68 of 374 reviews, 85.3% of them positive.

**Q: Does Jim Taylor Ford handle customer service?**
A: Customer Service appears in 55 of 374 reviews, 96.4% of them positive.

**Q: Does Jim Taylor Ford handle sales staff?**
A: Sales Staff appears in 48 of 374 reviews, 100% of them positive.

**Q: Does Jim Taylor Ford handle service department experience?**
A: Service Department Experience appears in 40 of 374 reviews, 67.5% of them positive.